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McLaren Automotive and Athletic Propulsion Labs launch new HySpeed™ luxury footwear collaboration

– For the first time, luxury supercar maker McLaren Automotive is collaborating with APL to unveil an entirely new silhouette
– The APL | McLaren HySpeed™ is inspired by McLaren’s iconic supercars and hypercars
– The APL | McLaren HySpeed™ collaboration is available in five exclusive colourways

McLaren Automotive, the luxury supercar maker, and APL, the high-performance athletic footwear brand, have joined forces to create a new range of luxury footwear that further progresses design, performance, technology, and construction.

Inspired by McLaren’s iconic supercars and hypercars, the first offering from the collaboration is the limited-edition APL | McLaren HySpeed™, a breathtaking new silhouette designed as an all-purpose performance running trainer which marks the luxury supercar maker’s first footwear collaboration.

Born from innovation and rooted in technology, the history of these two iconic companies have followed a similar path that brings them together to form a new future. Whether it be on the court, the road or the track, APL and McLaren have always driven to push performance to new levels.

From APL’s patented Load ‘N Launch® technology designed to instantly increase vertical leap, to McLaren’s hyper luxury Speedtail and emphasis on reducing vehicle weight to maximise efficiency and experience, the desire to push the limits is at the heart of each company.

Combining the pursuit of performance and luxurious materials with world-class craftsmanship, state of the art manufacturing techniques and bold aesthetics, APL and McLaren represent the pinnacle of luxury and performance.

With such close parallels, the collaboration was naturally guided by McLaren’s design pillars to create a truly unique footwear collection. This has resulted in the development of a new range of footwear that progresses design, performance, technology, and construction in the luxury footwear category.

This one-of-a-kind footwear from the APL | McLaren collaboration has resulted in an entirely new silhouette being developed, the APL | McLaren HySpeed™, which is designed as an all-purpose performance running trainer launching in five bespoke colourways, directly influenced by McLaren’s supercars.

The APL | McLaren HySpeed™ features a three-piece segmented midsole with APL FutureFoam pods in the front and rear that are connected by a full-length lightweight carbon fibre plate topped by an all-new nitrogen infused midsole compound that is engineered for supreme responsiveness and energy rich compression.

Additionally, the shoe has a microfibre heel with extended wings and an internal advanced fitment system with three-piece cushion heel padding and APL’s signature Souffle Sockliner.

The outsole also references design details of McLaren’s supercars, featuring a tread pattern inspired by performance tyres that are designed for speed and grip.

“It has been a pleasure to collaborate with APL creating the APL | McLaren HySpeed™ shoe. It perfectly embodies both our own McLaren and APL’s DNA and design philosophy. APL has developed new technologies specifically for this shoe – inspired by our ground-breaking work using lightweight materials – which also maximises the wearer’s comfort and experience.

“Like stepping into a McLaren, it is all about optimising performance, agility and speed.”
Goran Ozbolt, Acting Design Director, McLaren Automotive

“Over the past two years, the APL and McLaren teams have collaborated on countless design sketches, many different construction techniques, extensive product testing and rounds of samples to create the most unique performance shoe the market has ever seen.

“From original sketch to retail product launch, there have been three unique midsole iterations with proprietary compounds developed, multiple brand-new upper constructions using a wide variety of materials, and over 50 colourways sampled. The APL | McLaren HySpeed™ is truly an exercise in design and engineering excellence that was created through pushing the limits of what is possible in footwear.

“Working with McLaren has been a dream come true for us at APL. McLaren’s history in design and performance is unmatched and the team’s expertise and attention to detail truly shines in this collaboration. McLaren is one of the world leaders in the use of carbon fibre and the weave which we collectively created for the HySpeed™ is not only hyper functional, but it is also incredibly beautiful.

“One of the greatest commonalities between APL and McLaren is our quest to make beautifully designed products that perform at the absolute highest level, and that is exactly what we have done with this collaboration. The HySpeed™ is our most expensive in-line product to date and is the introduction of our newest pod-based midsole technology. The HySpeed™ features a three-piece segmented midsole with APL FutureFoam pods in the front and rear that are connected by a full-length carbon fibre plate topped by an all-new nitrogen infused, proprietary blended midsole compound that is engineered for supreme responsiveness and energy rich compression. The heel padding is modelled after McLaren’s ultra-lightweight McLaren Senna seats that are designed to hold you in place but are unbelievably comfortable.

“The APL | McLaren HySpeed™ is the culmination of years of work but is only the beginning of a long-term collaboration between APL and McLaren.”
Adam Goldston and Ryan Goldston, APL Co-Founders

The APL | McLaren collaboration comes in White/McLaren Orange, White/Black/Ombre, Rose Dust/Creme, Energy/Metallic Silver, and McLaren Orange is available for men and women and retails for $450 USD.

The APL | McLaren HySpeed™ will feature a special designed box that has almost as many features as the shoes themselves.

The box is a drawer style box with the outer sleeve being a combination of gloss McLaren Orange, metallic orange foil, and black foil logos. Pulling out the drawer you are presented with a black inner box and transparent smoked black shoe cover that displays the technical blueprint drawing of the shoe tooling.

Pulling the drawer out all the way reveals a line drawing of the McLaren F1 road car, one of the most iconic and desirable supercars ever made. For such a special collaboration, and special shoe, it deserved equally impressive packaging.

The collection will be available to purchase online at www.AthleticPropulsionLabs.com, APL’s Flagship Store Experience at The Grove in Los Angeles and select retailers globally from 2 August 2022.

Ends

Notes to editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press

About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance supercars.
Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.

Launched in 2010, the company is now the largest part of the McLaren Group.

The company’s product portfolio of GT, supercar, Motorsport and Ultimate models are retailed through over 100 retailers in over 40 markets around the world.

McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1.

Then in 1993 it designed and built the McLaren F1 road car – the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™. In 2016, it announced a new hybrid hyper-GT and confirmed in 2018 that the next Ultimate car would be the Speedtail.

2019 saw McLaren launch the 600LT Spider, the new GT and the track-only McLaren Senna GTR. It also unveiled the 620R and McLaren Elva before launching the 765LT the following year.

Most recently, the company unveiled its all-new high-performance hybrid supercar, the McLaren Artura.

The Artura is the first McLaren to benefit from the McLaren Carbon Lightweight Architecture (MCLA). The MCLA is designed, developed and manufactured at the McLaren Composites Technology Centre in the Sheffield region of England using world-first processes and will spearhead the brand’s electrified future.

McLaren Automotive also chooses to partner with like-minded, world-leading companies and organisations who push the boundaries in their respective fields. These include AkzoNobel, Ashurst, Bowers & Wilkins, Dell Technologies, Gulf, InfiniteWorld, Pirelli, Richard Mille, Plan International and Tumi.

About McLaren Group:
The McLaren Group is a global leader in luxury automotive and elite motorsports with a focus on its Automotive supercar and Racing businesses.

Founded in 1963 by racer, engineer and entrepreneur Bruce McLaren, the Group is formed of McLaren Automotive, which hand-builds lightweight supercars; and a majority stake in McLaren Racing which competes in the Formula 1 World Championship and INDYCAR in the US.

The Group is globally headquartered at the iconic McLaren Technology Centre in Woking, Surrey, England.

With a reputation for innovation and technological excellence, McLaren is one of the UK’s largest independent companies.

Further information:
Piers Scott
PR & Communications Director
+44 (0) 7387 548 837
piers.scott@mclaren.com

Daniel Golding
Global Head of Corporate Communications
+44 (0) 7717 450 469
daniel.golding@mclaren.com

Paul Chadderton
Global Head of PR
+44 (0) 7990 776 749
paul.chadderton@mclaren.com

Alex Kelly
PR Manager
+44 (0) 7920 500 685
alexander.kelly@mclaren.com

Justin Westnedge
Global Social Media Manager
+44 (0) 7500 761 252
justin.westnedge@mclaren.com

Charlotte Jatana
Social Media Executive
+44 (0) 7468 715 904
charlotte.jatana@mclaren.com

Kevin Ritson
Press Officer
+44 (0) 7979 546018
kevin.ritson@mclaren.com

Chloe-Elise Bradford
Press Officer
+44 (0) 7920 363 479
chloe-elise.bradford@mclaren.com

Roger Ormisher
Vice President, Communications & PR, The Americas
+1 714 501 8137
roger.ormisher@mclaren.com

Laura Conrad
Public Relations Manager, The Americas
+1 765 517 2186
laura.conrad@mclaren.com

Natalie Riordan
Press Officer, The Americas
+1 (817) 471 6314
natalie.riordan@mclaren.com

Lauren Dowdy
Press Officer – United Kingdom
+44 (0) 7818 537 845
lauren.dowdy@mclaren.com

Adam Gron
Regional PR & Marketing Manager – Europe, Middle East and Africa
+973 (0) 66 398 339
adam.gron@mclaren.com

Abe Quigley
Head of Marketing, China
+86 (0) 152 2199 6912
abe.quigley@mclaren.com

Michelle Zhang
PR Manager – China
+86 (0) 138 1085 8950
michelle.zhang@mlcaren.com

Mihoko Negishi
PR Manager – Japan & Korea
+81 (3) 6675 4313
mihoko.negishi@mclaren.com

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